It's time to stop guessing and start tracking!
Not only is there the cost associated with marketing, there is the time spent researching, examining and following up on your online advertising efforts.
Once you have decided on the best platform for your product and/or service, there are many decisions that must follow: what is the best location to place the ad, is it brining in business, how do I make corrections, am I spending too much?
It is proven time and time again that online marketing works, you can’t afford to sit on the sidelines and miss the opportunity of what online advertising can do for you. As a business owner you will have access to measurable data at your fingertips; who is visiting your website, how often and what are the sales that are coming from those likes, tweets and tags.
The digital world is constantly evolving and just like a business if you aren’t growing along with it, your competitors will create a huge space between the two of you. You wouldn’t invest your money into an investment portfolio and not expect to get a return on that investment, why are you doing that with your marketing dollars?